Regal entertainment group reports record-breaking $42 million in gross admissions revenue for ‘marvel’s the avengers’

Knoxville, tenn.--(business wire)--regal entertainment group (nyse: rgc), a leading motion picture exhibitor owning and operating the largest theatre circuit in the united states, today announced that the opening weekend of ‘marvel’s the avengers’ surpasses previous company and domestic exhibition records. regal earned an unprecedented $42 million in gross admissions revenue beginning with a massive midnight audience that started gathering thursday and continued throughout the weekend with a busy box office. “regal was thrilled to host such a large and appreciative crowd this past weekend. ‘marvel’s the avengers’ is being well-received by both critics and our guests which leads to further interest in the film with great word-of-mouth advertising and a desire by many moviegoers to see it again,” stated greg dunn, president and coo of regal entertainment group. “regal’s $42 million for ‘the avengers’ opening weekend is a tremendous start to an impressive slate of summer movies.” regal entertainment group generated additional interest in ‘marvel’s the avengers’ by hosting a day-long event showcasing previous marvel films. thousands of fans attended the special movie event on thursday at 78 regal theatres to watch four previously released superhero movies before enjoying the much-anticipated midnight premiere. about regal entertainment groupregal entertainment group (nyse: rgc) operates the largest and most geographically diverse theatre circuit in the united states, consisting of 6,580 screens in 522 theatres in 37 states and the district of columbia as of april 26, 2012, with over 211 million attendees for the fiscal year ended december 29, 2011. our geographically diverse circuit includes theatres in 43 of the top 50 u.s. designated market areas. we operate multi-screen theatres and have an average of 12.6 screens per location, which is well above the north american motion picture exhibition industry average. we develop, acquire and operate multi-screen theatres primarily in mid-sized metropolitan markets and suburban growth areas of larger metropolitan markets throughout the united states. additional information is available on the company's web site at www.regmovies.com.
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