Reddit partners with inmarket to measure the real-world impact of advertising campaigns with lift conversion index (lci)

Advertisers on reddit can now access inmarket's lci to develop deeper understandings of advertising campaigns in the u.s. austin, texas , nov. 12, 2024 /prnewswire/ -- inmarket, a leader in real-time marketing and measurement, today announced a preferred partnership with reddit inc. (nyse: rddt). utilizing inmarket's lift conversion index (lci), reddit advertisers in the u.s. can optimize their campaigns inflight and measure the real-world impact of their advertising efforts, like visit and sales lift, to maximize campaign effectiveness.
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