Ias partners with reddit to provide ai-driven measurement to advertisers

Total media quality for reddit empowers global advertisers with industry-leading brand safety and suitability, viewability, and invalid traffic measurement new york , june 13, 2024 /prnewswire/ -- integral ad science (nasdaq: ias), a leading global media measurement and optimization platform, today announced a partnership with reddit (nyse: rddt), a community platform powered by authenticity and human ideas, to provide advertisers with the confidence to scale their campaigns across reddit through ias's ai-driven total media quality (tmq) product suite. the partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities.
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