E.l.f. launches its first-ever experience on roblox, empowering entrepreneurs and cultural changemakers to bring passion projects to life

Oakland, calif.--(business wire)--e.l.f. cosmetics and e.l.f. skin have launched a new one-of-a-kind experience, e.l.f. up!, on roblox, a global immersive platform for communication and connection. e.l.f. up! takes users on a dynamic, personalized journey to become successful entrepreneurs and cultural changemakers. in e.l.f. up!, users create dream startups that represent places and causes they care most about. the highly personalized experience fosters an advanced level of self-expression whi.
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