‘baby steps' toward retirement: prudential gives generation beta a savings kick start and launches first-of-kind study

Newark, n.j.--(business wire)--today prudential financial, inc. (nyse: pru) joins the world in welcoming generation beta (people born jan. 1, 2025, to dec. 31, 2039) by commissioning a first-of-its-kind report, generation beta: redefining life, longevity, and retirement, that reveals how americans envision the future, and how technological, social and economic shifts will impact their financial security. to celebrate this new generation and encourage a head start on living a better life, longer.
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