Pnc bank highlights nearly 160 years of reliable and responsible banking with 'boring' brand campaign

National tv spot focuses on longtime strategy that has fueled coast-to-coast expansion pittsburgh, march 18, 2024 /prnewswire/ -- pnc bank ("pnc") debuted today its new brilliantly boring℠ brand campaign, a humorous and self-deprecating nod to the strategy that has fueled its growth for nearly 160 years. the campaign — which kicks off today with the launch of a national tv spot — focuses on how the reliable and responsible way the company operates helps lead to exciting and fulfilling outcomes for its customers and communities.
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