Planet fitness flexes its marketing muscle -- names publicis groupe as new agency of record

Hampton, n.h., sept. 1, 2021 /prnewswire/ -- planet fitness, inc. (nyse: plnt), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, today announced it has selected a newly formed unit within publicis groupe – a global communications leader and the number one media buyer in the u.s. – as its new agency of record following a strategic competitive review.
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