Progressive’s flo wins the super bowl of advertising
Mayfield village, ohio--(business wire)--readers of entertainment weekly’s web site, ew.com, named flo, the perky insurance clerk from car insurance company progressive, the number one advertising icon in the country. flo outlasted the pillsbury doughboy and 63 other brand icons to win ew.com’s online big shill bracket game. through six rounds of voting, flo built momentum, winning some rounds by almost 50 percentage points. her toughest win came in the quarterfinals, when she went up against another social media brand master, the old spice guy. it was close, but in the end, flo pulled ahead for the win. in each round, a legion of supporters backed flo, including her close to 2.5 million fans on facebook. “this is the new digital generation,” said jeff charney, progressive’s chief marketing officer. “they play online, they engage online and, when you have a relevant brand like ours, they also show tremendous brand loyalty online. this win for flo demonstrates just how strong the power of a social network like progressive’s can be.” check out the winning post here, and the complete bracket here. about progressivethe progressive group of insurance companies makes it easy to understand, buy, and use auto insurance. progressive offers choices so consumers can reach us whenever, wherever, and however it’s most convenient for them—online at progressive.com, by phone at 1-800-progressive, or in-person with a local agent. progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. it’s the fourth largest auto insurer in the country, the largest seller of motorcycle insurance, and a leader in commercial auto insurance. progressive also offers car insurance online in australia at http://www.progressivedirect.com.au. founded in 1937, progressive continues its long history of offering shopping tools and services that save customers time and money, like name your price®, the snapshot discountsm, and a concierge level of claims service. the common shares of the progressive corporation, the mayfield village, ohio-based holding company, trade publicly at (nyse:pgr). photos/multimedia gallery available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6605666&lang=en
