Tide and walmart team up to expand adoption of washing in cold with consumers: for the love of their laundry, their wallets and the planet

Cincinnati--(business wire)--tide®, america's #1 trusted laundry detergent1, and walmart, america's largest retailer2, announced a joint effort today to help americans make a smart, more sustainable choice in the laundry room – washing in cold – as consumers continue to express desire for more eco-friendly options while lamenting challenges such as cost, effectiveness and convenience. the multi-month campaign, which launched today in conjunction with earth day, will include in-store product sam.
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