Procter & gamble announces first lenor paper bottle pilot and joins paboco community of pioneer brands

Geneva, switzerland--(business wire)--p&g unveils its first paper bottle for lenor in partnership with paper bottle company paboco, announcing a pilot for western europe in 2022. the trial rollout will form the basis of a test and learn strategy to scale up paper packaging and incorporate it more widely across p&g's portfolio. p&g fabric & home care with its popular brands including ariel, lenor, tide, downy, fairy, and cascade is fully committed to reducing plastics in its pack
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