From home ec to home eq[uity]: p&g's dawn & swiffer brands partner with hello sunshine's fair play to help close the 'chore gap' with new curriculum

Cincinnati--( business wire )--today, procter & gamble (p&g) home care brands dawn and swiffer launch home eq[uity], an educational initiative designed to close the chore gap in households across north america by addressing the gendered division of household labor. the collaborative program is a partnership between p&g, reese witherspoon's hello sunshine, a part of candle media, and the new york times best-selling author eve rodsky's fair play brand. the robust school curriculum, created with the help of educators and influencers like laura danger (@thatdarnchat), includes dinner table discussion guides and practical “homework” designed to teach the next generation how to distribute household work fairly across all family members.
PG Ratings Summary
PG Quant Ranking