P&g divests hipoglÓs brand to johnson & johnson consumer inc.

Cincinnati--(business wire)--procter & gamble (nyse:pg) today announced the sale of its hipoglÓs® diaper rash cream brand in brazil to johnson & johnson consumer inc. the transaction, for an undisclosed amount, is expected to close in the next 4 to 6 months subject to necessary regulatory approvals. the hipoglÓs® brand has been present for over 70 years in brazil. it is one of the most traditional brands among brazilian moms, loved and trusted during generations to care and protect their babies’ skin from diaper rash. about procter & gamble p&g serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including always®, ambi pur®, ariel®, bounty®, charmin®, crest®, dawn®, downy®, fairy®, febreze®, gain®, gillette®, head & shoulders®, lenor®, olay®, oral-b®, pampers®, pantene®, sk-ii®, tide®, vicks®, and whisper®. the p&g community includes operations in approximately 70 countries worldwide. please visit http://www.pg.com for the latest news and information about p&g and its brands.
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