National advertising division finds procter & gamble's whitening claims for crest 3d whitestrips supported

Following a challenge brought by competitor gurunanda, llc, bbb national programs' national advertising division determined that the procter & gamble company (p&g) provided a reasonable basis for whitening claims for its crest 3d whitestrips products. following a challenge brought by competitor gurunanda, llc, bbb national programs' national advertising division determined that the procter & gamble company (p&g) provided a reasonable basis for whitening claims for its crest 3d whitestrips products.
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