National advertising division finds certain lysol air sanitizer claims supported; recommends reckitt discontinue certain odor elimination claims

In a challenge brought by the procter & gamble company (p&g), bbb national programs' national advertising division has found certain express and implied claims made by reckitt benckiser llc supported, including an epa-approved product label “eliminates odors by killing odor causing bacteria” claim, influencer social media posts, and claims comparing its lysol air sanitizer to air fresheners. in a challenge brought by the procter & gamble company (p&g), bbb national programs' national advertising division has found certain express and implied claims made by reckitt benckiser llc supported, including an epa-approved product label “eliminates odors by killing odor causing bacteria” claim, influencer social media posts, and claims comparing its lysol air sanitizer to air fresheners.
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