Global potato chip icon lay's® teams up with soccer icon lionel messi for reveal of new soccer rally cry: 'oh-lay's, oh-lay's, oh-lay's, oh-lay's'

Lay's® continues to celebrate soccer by tapping "chip shot" legend - messi - for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative lay's® packaging plano, texas , april 16, 2024 /prnewswire/ -- soccer season is in full swing and fans around the country are getting together to enjoy games, lay's® potato chips in hand, singing the beloved "olÉ" chant after every goal. now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer g.o.a.t, lionel messi, in a way only he and lay's can.
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