Frito-lay kicks off fifa world cup™ campaign with globally inspired flavors and unique digital fan experience

North america's largest food company celebrates soccer fans with limited-time lay's® abobadas, lay's® bacon wrapped jalapeÑo popper and lay's® wavy carnitas street tacos varieties inspired by fifa world cup teams and the launch of the pass the ball® challenge plano, texas , oct. 19, 2022 /prnewswire/ -- as the north american regional supporter of the fifa world cup qatar 2022™, frito-lay north america is preparing fans for the fifa world cup with everything they need to enhance their at-home viewing experience. today, frito-lay is introducing three limited-time fifa world cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes – including a trip to the fifa world cup 2022™ final.
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