Taste the celebration: frito-lay offers one fan the chance to launch the confetti for the winning team at super bowl lviii

America's favorite snack brands launch sweepstakes to give one fan the rare opportunity to play a direct role in the super bowl and ignite the celebration plano, texas , jan. 23, 2024 /prnewswire/ -- attending the super bowl is a lifelong dream of many nfl fans. but frito-lay, a company dedicated to celebrating sports fandom, is taking that dream a step further and giving one fan a critical role in the official victory celebration.
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