Burger king® restaurants and the cheetos® brand unleash very cheesy collaboration for summer ‘16

Miami--(business wire)--burger king® restaurants and the cheetos® brand have collaborated for the first time to introduce new mac n’ cheetos™, making for a very cheesy summer. the new snack mashup is a portable combination of creamy mac n’ cheese covered with crispy cheetos® flavor. mac n’ cheetos™ are a tasty reimagination of classic mac n’ cheese that the cheetos® brand and burger king® restaurants boldly dare to offer, starting june 27 for a limited time at participating restaurants. for anyone who ever wished they could eat warm mac n’ cheese like they do a bag of chips, mac n’ cheetos™ make the previously unthinkable a reality. now with this cheesy treat, everyone can snack on-the-go whether en route to the beach or during a summer road trip. “mac n’ cheetos™ are a doubly cheesy combination of warm mac n’ cheese covered with that crispy cheetos® flavor everyone loves,” said alex macedo, president, north america, for the burger king® brand. “no one understands snacking better than cheetos®, and our expertise at burger king® restaurants is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it’s never been done before.” “mac n’ cheetos™ is a dangerously cheesy re-imagination of mac n’ cheese,” said roberto rios, chief marketing officer, pepsico foodservice. “the burger king® brand was the perfect partner to bring this delicious and portable snack to life for lovers of cheese all around and our fans.” mac n’ cheetos™ come in an order of five pieces at the recommended price of $2.49 and will be available for a limited time at participating burger king® restaurants. about the burger king® brand founded in 1954, the burger king® brand is the second largest fast food hamburger chain in the world. the original home of the whopper®, the burger king® system operates more than 14,000 locations in approximately 100 countries and u.s. territories. almost 100 percent of burger king® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. the burger king® brand is owned by restaurant brands international inc. (tsx,nyse:qsr), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. to learn more about the burger king® brand, please visit the burger king® brand website at www.bk.com or follow us on facebook, twitter and instagram. about cheetos cheetos® is one of many frito-lay brands in north america - the $14 billion convenient foods business unit of pepsico (nyse:pep), which is headquartered in purchase, ny. learn more about frito-lay at the corporate website, http://www.fritolay.com, the snack chat blog, http://www.snacks.com and on twitter at http://www.twitter.com/fritolay. learn more about cheetos by visiting www.facebook.com/cheetos.
PEP Ratings Summary
PEP Quant Ranking