Cheetos® launches world's first fingertip sponsorship with global superstar becky g to celebrate return of deja tu huella campaign

The pepsico foundation, in partnership with cheetos, will provide 500 uplift scholarships to hispanic students to elevate their education and unleash their full potential plano, texas , july 17, 2023 /prnewswire/ -- artists have often been the face of a brand, but cheetos®, famous for its iconic orange cheetle® dust, is launching its latest deja tu huella campaign by doing something no other brand has done – sponsoring a musician's fingertips. for years, cheetos has celebrated hispanic culture's impact on society and empowered the community with deja tu huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark.
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