Rick astley & frito-lay® team up to flip traditional new year's resolutions upside down with "new year, new you" campaign

Plano, texas, jan. 4, 2022 /prnewswire/ -- british music sensation rick astley returns to star for a second year in frito-lay's "new year, new you" campaign. the 360-degree program spotlights astley's hit song "never gonna give you up" as a reminder that while traditional new year's resolutions often focus on giving things up, consumers can seize the moment to lean into what they love – particularly when it comes to their favorite snacks.
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