New gatorade equity in sports initiative aims to help millions benefit from the power of playing sports

Chicago, feb. 16, 2022 /prnewswire/ -- playing sports can have lasting cognitive, social and emotional benefits, yet participation is on the decline. this is why today, gatorade, the leader in sports fuel, announced fuel tomorrow, a new multi-year initiative to help everyone have equal opportunities to play sports and realize their potential.i playing sports can improve an athlete's chances of succeeding in school, going to college and provide other long-term benefits like lower levels of depression, higher self-esteem and more productivity at work.ii yet, there are significant barriers that prevent many kids, especially girls, those from low-income backgrounds, and black, brown and lgbtq+ youth, from playing sports.
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