Frito-lay® introduces cracker jill™ to support and celebrate women in sports

Cracker jack® commits $200,000 to the women's sports foundation and invites fans to also donate in exchange for a special-edition cracker jill ™  bag   tied to the brand's baseball roots, cracker jack® partners with award-winning artist normani to record a reimagined version of the ballpark classic, "take me out to the ball game"   plano, texas, april 5, 2022 /prnewswire/ -- after more than 125 years as one of sport's most iconic snacks, cracker jack® is adding a new face to its roster, with the introduction of cracker jill™ to celebrate the women who break down barriers in sports. tapping into the brand's rich history with america's favorite pastime, cracker jill™ comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year's baseball season in professional ballparks across the country and through a donation of $5 or more to the women's sports foundation.
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