Frito-lay north america in as regional supporter of the fifa world cup qatar 2022™

Frito-lay north america becomes third north american regional supporter of the fifa world cup qatar 2022™ promotional activities to bring fifa world cup™-branded snacks to households across the north and central american region, including 23 markets such as the usa, canada and mexico, to name but a few shared vision of sports promotion, engaging fans and building communities new york , june 17, 2022 /prnewswire/ -- frito-lay, north america's leading snack company, today demonstrated its enthusiasm for the upcoming fifa world cup™ by signing as a north american regional supporter for the 2022 edition of the tournament. the deal represents the first-ever salty-snack brand collaboration in fifa and fifa world cup history, and includes salted savoury snacks such as lay's, doritos, cheetos, tostitos, ruffles and sabritas, along with quaker hot breakfast cereals, quaker grain-based cereal bars, quaker rice snacks, and gamesa cookies and crackers.
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