Rold gold® celebrates 106 years as amercia's beloved pretzel brand with a new look and more than $106,000 in real gold up for grabs

Frito-lay's classic pretzel brand kicks off new gold hunters™ campaign, sending pop culture fans on a 'hunt for gold' through movies, television, music, sports and more; actor, comedian and host joel mchale gets in on the fun to help consumers strike gold plano, texas , june 28, 2022 /prnewswire/ -- rold gold ® is turning 106 years old and is marking the occasion by giving away more than $106,000 in gold bars through its new gold hunters™ campaign. launching today, gold hunters™ spotlights rold gold's pop culture legacy as this limited-time program sends fans on a hunt to find rold gold ® hidden in the background of their favorite television shows, movies, sports, and music that span decades, all for a chance to win real gold.
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