"it's what's on the inside that counts": frito-lay summer trend index unveils shifting priorities and eating habits

Consumers go beyond just flavors, look to companies' promises when choosing a snack plano, texas , june 29, 2022 /prnewswire/ -- the latest u.s. trend index from snack leader frito-lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care – and care deeply – about the companies whose snacks they're eating. snack companies' attention to sustainability practices (77 percent), community impact around food access (78 percent), and treatment of employees (87 percent) are among the top values driving purchasing decisions.
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