Outfront studios unveils safety billboard campaign featuring a giant 3d teddy bear with autoliv

Outfront media inc. unveils new billboard campaign designed by its in-house creative team, outfront studios, for autoliv inc., a maker of life-saving products that include mairbags, seatbelts and steering wheels. the teddy bear was built by imagine it 3d and is one of the largest three-dimensional displays ever constructed in the detroit metropolitan area. detroit commuters traveling northbound on interstate 75 out of downtown will see a three-dimensional, 18-foot tall teddy bear safely buckled into the backseat of a car with a clear message that captures the essence of autoliv's purpose of saving lives and protecting those love. interstate 75 is a major thoroughfare for detroiters and specifically for automotive professionals. autoliv's billboard on n. i-75 & dequindre will deliver over 2.2mm impressions over 4 weeks.
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