Outfront media introduces next level of ooh interactivity with outfront qrad

Childhood domestic violence association and halloween campaigns first to utilize qrad to engage commuters new york , oct. 28, 2022 /prnewswire/ -- outfront media (nyse:out), one of the largest out of home media (ooh) companies in the u.s., today is introducing "outfront qrad," a new creative capability for its liveboard digital out of home ("dooh") assets that allows audiences to engage, participate and shape what is being displayed on the screens.  outfront qrad is a new content control capability which allows audiences to engage with ads by triggering creative changes directly on outfront's liveboards.
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