Global report: 45% of people have not felt true happiness for more than two years

88% of people are looking for new experiences to make them smile and laugh 91% of people prefer brands to be funny and 72% would choose a brand that uses humor over the competition 95% of business leaders fear using humor in customer interactions austin, texas , june 15, 2022 /prnewswire/ -- people want brands to make them smile and laugh, but business leaders fear using humor in customer interactions according to a new research report from oracle fusion cloud customer experience (cx) and gretchen rubin , five-time new york times bestselling author and podcaster. the happiness report includes insights from more than 12,000 consumers and business leaders across 14 countries and found that people are searching for new experiences to make them smile and laugh and will reward brands that embrace humor with loyalty, advocacy, and repeat purchases, and walk away from those that don't.
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