Oracle hospitality hotel merchandising solution to be offered to choice hotels international's portfolio of upscale hotels

With the oracle nor 1 ai-powered upselling tool, properties can help increase revenue while providing tailored experiences to guests properties using nor1 estandby upgrade averaged a 17% uptick in upsell revenue per transaction over booked rates austin, texas , may 14, 2024 /prnewswire/ -- oracle hospitality today announced that it has signed an agreement with choice hotels international, one of the largest lodging franchisors in the world, to extend its ai-powered merchandising solution oracle nor1, to its portfolio of upscale hotels to help them capitalize on incremental revenue opportunities. with applied ai built into to the system, each hotel can present targeted offers via its mobile app or digital marketing channels with relevant and targeted options to have the highest probability of conversion.
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