Mcdonald's extends "the original mouthful" campaign with a modern make-over of the classic big mac® promo

Mcdonald's, ddb sydney and adam&eveddb partner with omd and snapchat for australian-first big mac ® activation new york , april 17, 2024 /prnewswire/ -- mcdonald's australia, ddb sydney, adam&eveddb & omd unveiled the full, integrated 'the original mouthful' campaign for the iconic big mac®, following the revival of one of the world's oldest burger chants earlier this month with a tv and out-of-home campaign.   the second phase of the integrated campaign, designed to encourage fans' participation, sees macca's bring back the original big mac® chant promotion.
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