Tbwa backslash's 2024 edges: the year of adaption

Tbwa's cultural intelligence unit offers a blueprint for the twists and turns that lie ahead new york , march 5, 2024 /prnewswire/ -- tbwa's cultural intelligence unit, backslash , has released its 2024 edges glossary—a deep dive into 41 cultural shifts that have the scale and longevity to help brands capture a greater share of the future. more than a trend report, backslash edges does not spotlight the hot new aesthetics, here-today-gone-tomorrow fads, or buzzy social media moments.
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