Omnicom acquires digital commerce powerhouse flywheel

Expands omnicom's reach in fast-growing e-commerce & retail media segments new york , oct. 30, 2023 /prnewswire/ -- omnicom (nyse: omc) today announced it has agreed to acquire flywheel digital, the digital commerce business of ascential (lse: ascl.l), for a net cash purchase price of approximately $835 million. flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as amazon, walmart, and alibaba.
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