Omnicom media group and nbcuniversal partner to deliver transformational ctv reporting capability

Announcement of first-to-market program level reporting caps advertising week news blitz from omg's council on accountability and standards in advertising new york , oct. 19, 2023 /prnewswire/ -- omnicom media group (omg) the media services division of omnicom group inc (nyse: omc) and nbcuniversal are partnering to deliver program-level reporting at scale across the network's streaming platforms. this first-to-market capability leverages nbcuniversal's nbcunified access (previously known as audience insights hub) privacy-minded clean room technology to give advertisers visibility into where their ads are delivered and whether the content aligns to brand values –  information that is critical to spend decisioning but has not been available for ctv media buys until now.
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