As mfa issues puts programmatic curation center stage, omnicom media group's ssp standardization initiative assures premium inventory that delivers on value and values mandates

Omg's council on accountability and standards (casa) continues to turn up the heat on transparency and safety during advertising week new york , oct. 17, 2023 /prnewswire/ -- omnicom media group (omg), the media services division of omnicom group inc. (nyse: omc) has launched an ssp standardization initiative to drive practices and capabilities that will increase advertiser roi and brand safety for ssp investment by enabling buyers to curate premium inventory at scale.  the standards were developed by omg's council on accountability and standards in advertising (casa) -  a collaboration of omg agencies, clients and media partners committed to enhancing quality control and transparency for advertisers across ctv, retail, social and ssp channels -  and are organized  around four core advertiser rights and partner capability pillars.
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