Tma releases first annual cultural resonance score™

Study identifies top five most culturally resonant brands; resonance creates customers dallas , aug. 29, 2023 /prnewswire/ -- tma (the marketing arm), which has positioned client brands in culture for the past 30 years, released findings from its first annual cultural resonance score. the score measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.
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