Gen z's relationship with food? it's as complicated as the world they live in

Ketchum food research reveals the pressure on gen z to show their values through food new york , aug. 15, 2023 /prnewswire/ -- gen z has been deemed the foodie generation, but recent research from ketchum reveals a darker side to their relationship with food. sixty-one percent of gen z has felt pressure on them since childhood to eat a certain way to communicate their identity and beliefs, which has created negativity and anxiety among this food-obsessed generation.
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