Omnicom strengthens partnership with adobe to bring enterprise generative ai capabilities to clients

Omnicom becomes first advertising holding company to join the content authenticity initiative new york , june 22, 2023 /prnewswire/ -- omnicom group inc. (nyse: omc) today announced it has further strengthened its partnership with adobe through a joint initiative that will bring enterprise generative ai capabilities to their shared clients. as the first holding company to have access to adobe firefly models, omnicom will be able to use adobe firefly creative generative ai models with omni data, omnicom's open operating system, to create on-brand content that helps marketers orchestrate better outcomes.
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