Omnicom media group announces first-to-market commerce audience collaboration with criteo and clean room provider infosum

Partnership with the world's largest set of commerce signals connects consumers across devices and channels, revealing behaviors and intent across the purchase process cannes, france , june 22, 2023 /prnewswire/ -- omnicom media group, the media services division of omnicom group inc. (nyse:omc) today announced a collaboration with criteo (nasdaq: crto), the global commerce media company with the world's largest set of commerce signals, that will take commerce media to the next level by enabling  high precision, real-time targeting across all commerce channels and devices, and at any point in the purchase process.   the partnership marks the first time that an agency holding company will have access to the high-value signals and performative insights in criteo's commerce grid – the industry's first supply side platform (ssp) purpose-built for commerce – for activation through alternative buying platforms.
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