Omnicom media group and albertsons media collective partner to deliver holistic video planning and attribution across linear and streaming channels

Nbcuniversal, paramount and warner bros-discovery audience data will be accessed via first-of-a-kind multi-party clean room connections enabled by snowflake and videoamp cannes, france , june 21, 2023 /prnewswire/ -- omnicom media group (omg), the media services division of omnicom group inc .(nyse: omc) and albertsons media collective, the retail media arm for the albertsons companies (nyse: aci) are taking their first-mover partnership to the next level, collaborating within the omni open operating system to provide omnicom clients with a first-to-market holistic view of their cross-channel video investment.
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