Omnicom's tbwa acquires leading uk sports creative agency, dark horses - further enhancing its brand experience expertise in the uk

Award-winning agency connects sports, fitness, health and wellness brands to culture london , april 4, 2023 /prnewswire/ -- tbwa\worldwide, part of omnicom group (nyse: omc), today announces the acquisition of one of the uk's leading creative agencies for the world of sport, in a deal designed to add significant new depth to the uk group's expertise across the total brand experience. the highly acclaimed, award-winning independent agency, dark horses, led by ceo melissa robertson, ecd, steve howell and chief strategy officer, matt readman, prides itself on breaking away from the field and has an enviable roster of clients bridging sport, fitness, health and wellbeing.
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