First-of-its-kind neuromarketing analysis of super bowl ads for crm marketers

Kern's report measures the effectiveness of persuasion of super bowl lvii commercials using neuroscience los angeles , march 13, 2023 /prnewswire/ -- kern, an omnicom crm agency, today announced the release of its groundbreaking report, lessons for crm marketers from the neuroscience behind 2023 super bowl ads. the report provides an in-depth analysis of how well commercials from advertising's biggest stage first appeal to a consumer's primal brain before they can be understood by a consumer's rational brain.
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