Tbwa's backslash reveals 39 cultural shifts shaping our world

In the face of cultural chaos, edges offer a strategic blueprint for the year ahead los angeles , march 6, 2023 /prnewswire/ -- backslash, the cultural intelligence unit of tbwa\worldwide, has released its annual glossary of edges. more than a trend report, edges are defined as meaningful cultural shifts that have the scale and longevity to help brands capture a greater share of the future.
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