Omnicom media group and albertsons media collective partner to enable ctv targeting and measurement

Las vegas , jan. 6, 2023 /prnewswire/ -- omnicom media group (omg), the media services division of omnicom group inc. (nyse: omc) and albertsons media collective, the retail media arm for the albertsons companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on roi in connected tv (ctv) environments. under the terms of the agreement, omg will be able to combine audience data from omnicom's omni marketing orchestration system with albertsons media collective data - including near-real time data from more than 30 million consumers who shop at albertsons every week  - to buy ctv advertising directly within the trade desk platform.
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