Omnicom media group tops 2024 total new business ranking with $7.7 billion

Comvergence report shows omg #1 for retention, holding on to 74% of its billings in play in a year when the industry average was only 32% omg agencies phd and omd leverage agency as a platform model to dominate global media network ranking new york , march 25, 2025 /prnewswire/ -- omnicom media group (omg), the media services division of omnicom (nyse:  omc ) and parent company to the omd, phd and hearts & science global media agency networks, had the best total new business record (wins minus losses, including retentions) among global media management groups in 2024. as reported in the recently published global media agency new business barometer full year 2024 - an analysis of the global media agency marketplace from independent research company  comvergence  - omg was awarded approximately $7.7 billion in client billings – including $4.6 million in retained business - in 2024, outperforming its nearest competitor by more than $1 billion.
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