Ddb worldwide launches first-of-its-kind "feels barometer" to harness emotion as the next frontier in creating competitive advantage for brands

New york , feb. 5, 2025 /prnewswire/ -- in an era of algorithms, data overload, and advertising that often leaves audiences numb, ddb worldwide is taking a stand for emotion with the launch of the feels barometer—a first-of-its-kind global tool designed to measure, decode, and harness human feelings at scale. "we are in a crisis of marketing effectiveness," said tomas gonsorcik, global chief strategy officer at ddb worldwide.
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