New comvergence report projects omnicom media group outperforming its peers for rate and volume of growth in 2024

Omg agency omd ranked #1 for billings volume and net growth year-end projections drop weeks after forrester wave named omg a leader in a transforming media marketplace new york , dec. 18, 2024 /prnewswire/ -- omnicom media group (omg), the media services division of omnicom (nyse: omc) and parent company to the omd, phd and hearts & science global media agency networks is expected to finish 2024 with both the highest rate of growth and actual billings growth among all global media groups.   as reported in global& regional billings & market shares projected 2024- a provisional analysis of 2024 billings for media agency networks and their respective owner groups published yesterday by independent research company comvergence – omg outperformed its peers in both percentage of growth (10.5% against a 2023 billings base of $40.6b ) as well as actual billings added (+$4.2b) bringing its projected 2024 billings to $44.8b.
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