Omnicom media group tops comvergence q1-q3 report with $7.37 billion in total new business

In a pitch cycle that saw 50% churn rate, omg is #1 for retention, holding on to 85% of its billings in play   omg agencies phd and omd leverage agency as a platform model to dominate global media network ranking new york , dec. 3, 2024 /prnewswire/ -- omnicom media group (omg), the media services division of omnicom (nyse: omc) and parent company to the omd, phd and hearts & science global media agency networks, had the best total new business record (wins minus losses, including retentions) among global media management groups during the first three quarters of 2024.  as reported in the recently published global media agency new business barometer q1-q3 2024 - an analysis of the global media agency marketplace from independent research company comvergence - omg was awarded $7.37 billion in client billings – including $4.4 million in retained business  - during the first nine months of the year, outperforming its nearest competitor by more than 40 percent.
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