Omnicom's annalect and infosum launch new data collaboration capabilities as a privacy-safe alternative to cookies, mobile ids, and other persistent identifiers

New york--(business wire)--annalect, the data and analytics division of omnicom group, inc (nyse: omc) today announced an agreement with infosum, the privacy-preserving data collaboration technology, expanding annalect's global first-party data management capabilities. as a result, marketers can connect their own first-party data to a greater number of data sources and deliver richer, more actionable consumer insights, while protecting consumer privacy and data integrity of each party. since 20
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