Omnicom's credera acquires brightgen to expand digital transformation capability & marketing consulting depth

Dallas and london, nov. 23, 2021 /prnewswire/ -- credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired brightgen, a salesforce summit partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. credera is part of omnicom precision marketing group (opmg), the digital and customer relationship management specialist practice area within omnicom group inc. (nyse: omc).
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