Omnicom media group launches industry's first programmatic marketplace for point-of-purchase screens

80,000-screen pmp enables new level of measurable effectiveness at the point-of-purchase new york , april 12, 2022 /prnewswire/ -- omnicom media group (omg), the media services division of omnicom group inc. (nyse: omc) has launched the industry's first programmatic marketplace for point-of-purchase screens in the us, encompassing approximately 80,000 screens across all 50 states, and multiple points along the in-store and to-the- store journey, including in-aisle cold case doors, check-out screens, entrance and open- air kiosks, ev charging stations, and gas pump screens.  according to the 2021 pwc bi-annual global consumer survey, even as e-commerce growth continues to accelerate, 48% of consumers still make purchases inside a physical store once a week; and even 45% of most digitally-native consumers – gen z –  were likely to shop in-store.
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